Why Remove Duplicate Database Records?
Do you have Duplicate Contacts or Duplicate Database Records?
Is the accuracy of your database in question because of duplicate records?
Have you merged two databases together only to find the same records are now doubled up?
"The value of your database is directly proportional to its cleanliness"
Rodney Lake – President of
Precision Data and Microsoft MVP
Databases play a crucial role in business today, storing almost everything
an organization needs to function efficiently. Yet it is estimated that poor
quality data can cost an organization 10-20% of annual revenue in lost
sales, ineffective direct marketing, administration overhead and preventable
shipping errors.
By eliminating duplicate customer records from your database you can:
Save Money
- Save money on direct marketing costs by eliminating any duplicate
mail-outs, phone calls or customer site visits.
- Avoid wasted administrative time sorting out duplicate data issues and the
resulting operational mistakes.
- Save money on inefficient shipping and service errors due to duplicate
data.
- Avoid expensive mistakes when serving your customers with incomplete
information from duplicate records.
Have more effective Marketing
- Improve the effectiveness and efficiency of your marketing efforts.
- Increase the accuracy of your target market profiling and segmenting with
a single customer view.
- More accurately identify your most valuable customers.
- Import external prospect lists without the risk of creating duplicate
records in the process.
Save your Reputation
- Avoid being seen as unprofessional because of duplicate marketing
communications.
- Save customer frustration when dealing with your organization and staff
who have to work with incomplete and out-of-date duplicate information.
- Avoid embarrassing mistakes and loss of credibility when dealing with your
customers by ensuring all customer information is held in a single database
record.